The Strategic Area Smart Mobility recognizes that being mobile is a biological urge of humans and is prerequisite for a sound economy and society. However, our mobility is currently enabled by a system that is not sustainable due to accidents, pollution, congestion and the inefficient use of public space. The digitalization of vehicles and mobility and transport services leads to an increased need for research in a traditional strong competence area of Eindhoven University of Technology. We believe that TU/e can significantly contribute to speed up the transition towards a sustainable mobility system.